Interesting decision by Vogue, a premier brand, to associate itself with the free magazine trade. The magazine is unsurprisingly, thinner than the average Vogue magazine (80 pages, versus the 600+ of the bigger paid magazines) and has a similar high ratio of advertisements.
What really struck me was that some of the items were particularly pricey (even for Vogue)
This page in particular stood out:
3 Varolujan rings $51,700
Piaget broach style item $151,500
Piaget broach style item $524,600
Piaget necklace $244,810
Paspaley Tahitian necklace $364,000 (gorgeous though!)
Bulgari flower broach $8,300
Canturi flower ring $19,500
Cartier earrings $91,000
Dior timepiece (watch) $238,000
Bulgari ring $22,100
Dior broach $290,000
Paiget earrings $32,640
Bulgari necklace $62,600
plus two unpriced items
Total price $2.1 million (about US$1.8 million)
Such expensive items in a free magazine seems an interesting choice. The target market is clearly the new-China rich, but will they pick up a free publication? Time will tell.
Either way, it is a great way for me to practise my Mandarin! :)
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